About

Reena is a design professional who thrives on the creation of stunning product, user, and brand experiences.

Reena’s forays into art began at a very young age. Her elementary History and English projects were frequently selected for school Art exhibitions. “People always looked at my long, skinny fingers and said I’d be an artist when I grew older”, Reena jokes. Sure enough, her painting work expanded into the realm of acrylic and mixed media, and her exhibitions grew out of her school gym and into highly revered venues including the Royal Ontario Museum (ROM) and the Canadian National Exhibition (CNE).

Reena is currently a graduate student at OCAD University, pursuing a Masters degree in Design. Her specialization is in Strategic Foresight and Innovation. Previously, Reena graduated with a specialization in Computer Science from the University of Toronto. “My undergraduate years marked the expansion of my artistic expression into the digital realm”, says Reena. As her interest in technology grew, her art followed with her. Reena began experimenting with graphic and web design early into high school.

Today, Reena is User Experience Manager at Rogers Communications Inc. Previously she managed a Visual Design team at Research In Motion, spearheading the product and brand design of BlackBerry mobile, desktop and internet applications. She has over 10 years of design experience, and in addition to Rogers and BlackBerry, has designed for CGI Group, Bell Canada, and Ontario Power Generation.

Reena is actively involved in the community and has organized several charity and benefit events. She has been featured in publications such as the Globe and Mail, Toronto Star, and Metro News as well as on MuchMusic.

What does she like to do when she’s not busy at work? “Sounds cliche, but work really doesn’t feel like work at all when you love it so much.” She does enjoy bike riding and reading when she’s got free time though. “I recently biked from Los Angeles to San Francisco – that was quite the adventure.” Reena also loves to relieve her stress with some boxing every now and then.