Reena is a design strategist who thrives on leading product design and innovation. She specializes in the creation of cutting-edge customer experiences and product strategy.
Reena is currently Sr. User Experience Manager at Sony PlayStation, leading a team of designers that are redefining the future of entertainment. Previously, Reena was Sr. Customer Experience Manager at Citrix, leading design of the flagship product, GoToMeeting. Reena has also held the position of User Experience Manager at Rogers Communications Inc. and has managed a design team at BlackBerry, spearheading the design of mobile, tablet, desktop and internet applications. She has over 12 years of design and management experience, and has additionally designed for CGI Group, Bell Canada, and Ontario Power Generation.
Reena's graduate studies at California College of the Arts have equipped her with an MBA in Design Strategy. Previously, Reena graduated with a specialization in Computer Science from the University of Toronto and also attended the Art Institute of Toronto specializing in Digital Graphics Design. Reena is currently an advisory board member for the Master of Human Computer Interaction and Design (MHCID) program at the University of California, Irvine. Additionally she has conducted design research and teaching projects for OCAD University, University of Toronto, and California College of the Arts.
Staying actively involved in the community is very important to Reena, and she has organized several charity and benefit events. She has been featured in publications such as the Globe and Mail, Toronto Star, and Metro News as well as on MuchMusic. Her artwork has been exhibited at highly revered venues including the Royal Ontario Museum (ROM) and the Canadian National Exhibition (CNE).
RGD Ontario - Future by Design
California College of the Arts - Career Night
San Francisco, November 2016
Toronto Tech Summit - Opening Keynote
Toronto, October 2016
California College of the Arts - Collaboration Workshop
San Francisco, September 2015
California College of the Arts - Operations & Systems
San Francisco, August 2015
San Francisco Design Week
San Francisco, June 2015
UX STRAT: The UX Strategy Conference
Atlanta, September 2013
Santa Barbara UX Meetup
Santa Barbara, August 2013
Marketable UX: Ease + Simplicity
Toronto, November 2012
Design + Think + Passion
Toronto, November 2011
Pecha Kucha Night Toronto
Toronto, April 2011
RGD Ontario - The Evolution of Graphics Design
Toronto, January 2011