SUMMARY

The leadership team at Citrix was looking to define a user centric business strategy for their GoTo product suite. I conceptualized and delivered a live customer immersion at our annual leadership offsite. In partnership with the VP of Product & GM, the UX team, and a facilitation vendor, I led live customer interviews and ideation sessions for the executive team. The customer insights from these sessions directly informed the strategy we established for the business.

ROLE

Sr. User Experience Manager
Design Strategy, User Insights